The Ribbon bar will have addin tab.

Click on Convert to OBJ button to convert the files to obj format.

Click on Help button to access help and activation details.

The installer that ran when you downloaded this app/plug-in from Autodesk App Store will start installing the app/plug-in. OR, simply double-click the downloaded installer to install the app/plugin. You may need to restart the Autodesk product to activate the app/plug-in. To uninstall this plug-in, exit the Autodesk product if you are currently running it, simply rerun the installer, and select the "Uninstall" button. OR, click Control Panel > Programs > Programs and Features (Windows 7/8.1/10) and uninstall as you would any other application from your system.