Pulldownit plugin started in 2009 as a project to demolish digitally the “Acueducto of Segovia ( Spain)” in a realistic and credible way without using real models at all. This was a great challenge at that moment, after a few months the shot was fisnished and published to the internet, having an unexpected impact among social networks. Thinkinetic brand was created after that to offer digitals tools and simulation services to the motion graphics industry.